Financial & Business Communications

Corporate Communications: Changing Radically, Every Day
The way companies communicate with the investment community has changed radically in the past decade. We at Capital Insight understand this. Individual investors turn to high-quality investment information sites for information and guidance. Investment advisors and money managers, more wary and particular than ever before, rely on credible experts like Capital Insight to provide them with investment leads and to help them cut through the noise generated by the stock hipsters.

For instance, the pervasive use of the Internet and related technology by individual and institutional investors alike has made the news release the single most valuable communications tool for publicly and privately held companies. Companies used to issue news releases and rely on a news service or publication to pick up some essential part of the announcement.

Today, via the Internet and web sites, corporate news releases are delivered directly to tens of thousands of sites and millions of investors. News from companies must go beyond minimal disclosure requirements - it has to contain information about a company's plans, goals, margin expectations, capital expenditure, and market opportunities.

Analyst coverage and research, once considered a given, has declined precipitously as investment banking firms have focused their attention on only the largest companies generating the "deals." The days of large investment banking firms using research as a carrot to win investment banking deals are over. Stockbrokers at many firms are increasingly restricted in their ability to recommend stocks to clients. Restricted to lists of only the largest companies, which may or may not offer much upside opportunity.

What's today's reality? A multitude of savvy money managers and independent brokers have sprung up, managing billions for and making recommendations to clients. Many offer funds specializing in small capitalization companies, which traditionally offer the greatest value and the maximum upside. Many investment advisors also specialize in analyzing and recommending these companies.

But to make their investment decisions and recommendations, they need information. And they demand confidence in a company's management and its ability to execute its plan. They rely on their own quantitative and qualitative research and capabilities, and technology has given them all the tools needed to make investment decisions and recommendations. Much greater responsibility lies with the individual company to convey the information needed to catch the attention of these money managers and trusted advisors.

Capital Insight helps your company "talk the talk" and "walk the walk" necessary to demonstrate your ability to grow and add shareholder value. The key: hire experts with the skill, experience and knowledge to help you develop the right messages and communicate them effectively to today's investor. It's a marvelous and effective blend of personal consulting, identifying the right investors, communicating the right messages and using cutting-edge tools and techniques to deliver that information.

Investor presentations? Done! Delivered to investors via email, on your web site, on the Capital Insight website, through webconferencing and in person.

Fact sheets on the company that mirror research reports? Sophisticated discussions of cash flow, margins, capex, return on invested capital? Delivered to interested investors in a myriad of ways? Done!

Financial weblogs, management interviews, company Q&A sessions delivered to a variety of key investor sites? Done!

Sophisticated targeting programs to identify the most likely candidates to be your next important shareholders? Done!

There are many opportunities for small cap companies to share their stories, and many investors waiting for the news. To distinguish your company from the 20,000 other publicly traded companies, your communications have to be real, not hype. If you can look an investor in the eye - real or virtual or even viral - and explain why your company represents a fantastic investment opportunity, then Capital Insight is the right full-service investor relations agency for you. And, we guarantee your satisfaction.